The Mercury Phoenix Trust – Fighting AIDS Worldwide was launched at The Freddie Mercury Tribute Concert in April 1992 by Brian May, Roger Taylor and Queen’s manager Jim Beach. Since then it has worked to raise awareness and educate those in the developing world of the scourge that is AIDS. Over 15 million dollars has been raised and distributed to AIDS charities around the world.
In 2010 the Mercury Phoenix Trust launched Freddie For A Day, a unique initiative that encourages friends and fans around the world to spend the day dressed as Freddie Mercury, to raise money for the Trust as well as awareness of HIV/AIDS.
Given its success the initiative was opened up to charities in 2011, to enable those AIDS charities that the Mercury Phoenix Trust already helps, as well as new charities that wish to become affiliated, to make use of Freddie’s legacy, name and likeness to host their own Freddie For A Day event. Approved charities are provided with materials to help them raise money by organising anything from a bicycle ride, a concert or a karaoke evening (click here for event ideas). All monies raised by the local charity can be distributed by them for their own good works locally.