BECOME A FREDDIE FOR A DAY AFFILIATED CHARITY

The Mercury Phoenix Trust – Fighting AIDS Worldwide was launched at The Freddie Mercury Tribute Concert in April 1992 by Brian May, Roger Taylor and Queen’s manager Jim Beach. Since then it has worked to raise awareness and educate those in the developing world of the scourge that is AIDS. Over 15 million dollars has been raised and distributed to AIDS charities around the world.

In 2010 the Mercury Phoenix Trust launched Freddie For A Day, a unique initiative that encourages friends and fans around the world to spend the day dressed as Freddie Mercury, to raise money for the Trust as well as awareness of HIV/AIDS.

Given its success the initiative was opened up to charities in 2011, to enable those AIDS charities that the Mercury Phoenix Trust already helps, as well as new charities that wish to become affiliated, to make use of Freddie’s legacy, name and likeness to host their own Freddie For A Day event. Approved charities are provided with materials to help them raise money by organising anything from a bicycle ride, a concert or a karaoke evening (click here for event ideas). All monies raised by the local charity can be distributed by them for their own good works locally.

Activities are concentrated around 5th September, Freddie’s birthday, but charities can get ready to be Freddie on any day of the year. Depending on their resources, country and local culture, dressing up can be anything from wearing a full Freddie outfit to just donning the moustache. Or simply using Freddie’s image to host an HIV/AIDS awareness talk.

The Mercury Phoenix Trust aims to help ever more charities raise money by organising FFAD events, and in doing so continue to fight AIDS worldwide in memory of the great Freddie Mercury and in the spirit of the statement that he released the day before he died of AIDS related causes.

"The time has now come for my friends and fans around the world to join together worldwide in the fight against this terrible disease."

YOUR MOUSTACHE AWAITS YOU!